The game is a simple race based on sheer luck, and it is popular with young children.^[2] The historic version had its roots in morality lessons, on which a player’s progression up the board represented a life journey complicated by virtues (ladders) and vices (snakes). The game is also sold under other names, such as the morality themed Chutes and Ladders, which was published by the Milton Bradley Company starting in 1943.